Press Releases

12/12/2016

AB S.A. to distribute Fractal Design products

AB S.A., the leading distributor of IT solutions and consumer electronics in Central and Eastern Europe signed a distribution agreement with Fractal Design. As part of this newly established partnership, the distributor will provide access to full product offer, including cases, power supplies and fans, allowing the clients and the customers to get access to high quality PC components sold under Fractal Design brand.

“We are happy that we were able to establish a partnership with the key player in the IT solutions distribution market in Poland. So far, we had had great experience with AB’s daughter company in Czech Republic and Slovakia – AT Computers – and we would like to achieve a similar success with AB in Poland”, said Drahoslava Sevcikova, Sales Manager of Eastern Europe and Middle East at Fractal Design.

“We signed a distribution agreement with Fractal Design as part of our strategy of expanding our product offer. We want to get the best products available on the market for our partners. Fractal Design offers high quality computer parts, characterised by their beautiful Scandinavian design. I am quite certain that together we will be able to achieve success", said Jarosław Słowiński, Purchasing Director at AB S.A.

Fractal Design is a manufacturer of computer equipment with headquarters in Sweden. The company, established in 2007 produces computer cases, fans and power supplies. All products are designed and manufactured in Sweden. The company’s products won many industry awards, including Case Manufacturer of the Year Award and European Hardware Awards.